Duncan J Watts: Everything Is Obvious: How Common Sense Fails Us

Everything Is Obvious: How Common Sense Fails Us


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Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life explanation that seem obvious once we know the answer are less useful than they seem. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these influencers in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present an argument that has important implications in politics, business, and marketing, as well as in science and everyday life."

Taking cues from works by Andy Warhol, Frida Kahlo, and Matisse, pastry chef Caitlin Freeman, of Miette bakery and Blue Bottle Coffee fame, creates a collection of uniquely delicious dessert recipes (with step-by-step assembly guides) that give Everything Is Obvious: How Common Sense Fails Us free epub readers all they need to make their own edible masterpieces. Set in the heart of the Sussex Downs, Charleston Farmhouse is the most important remaining example of Bloomsbury decorative style, created by the painters Vanessa Bell and Duncan Grant. Quentin Bell, the younger son of Clive and Vanessa Bell, and his daughter Virghinia Nicholson, tell the story of this unique house, linking it with some of the leading cultural figures who were invited there, including Vanessa's sister Virginia Woolf, the writer Lytton Strachey, the economist Maynard Keynes and the art critic Roger Fry. The house and garden are portrayed through Alen MacWeeney's atmostpheric photographs; pictures from Vanessa Bell's family album convey the flavour of the household in its heyday.


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Author: Duncan J Watts
Number of Pages: 368 pages
Published Date: 26 Jun 2012
Publisher: Random House USA Inc
Publication Country: New York, United States
Language: English
ISBN: 9780307951793
Download Link: Click Here
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